NICCE is a London-based streetwear and casual apparel brand founded in 2013 by Mitchel Galvin-Farnol, inspired by underground music culture and the island of Ibiza. The brand is known for its contemporary, minimalist designs and is part of Apparel Brands Ltd. NICCE offers a range of products including hoodies, tracksuits, swimwear, and accessories, with its name derived from the word "nice