John Varvatos is an international American men's lifestyle brand founded by John Varvatos, that designs, manufactures, and retails high-end fashion, using rock aesthetics as the foundation of the brand's designs.[1][2] The fashion collection is distributed in 10 freestanding John Varvatos boutiques across the US, as well as in high-end department stores throughout the world.[1][3] The John Varvatos Headquarters are located in New York City