Before we launched Glossier in 2014, we started as <a title="https://intothegloss.com/" href="https://intothegloss.com/" target="_blank" rel="noopener"><em>Into The Gloss</em></a><em>. </em>A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you<em>.</em>