Confectionery brands can benefit greatly from e-commerce by reaching a wider audience, increasing sales, and providing a better customer experience. Here are some ways that confectionery brands can reap the rewards of e-commerce: Increased Visibility: E-commerce allows confectionery brands to reach a wider audience than traditional retail channels. With a strong online presence, confectionery brands can attract new customers and build brand awareness. Better Targeting: E-commerce platforms offer powerful...
